Lightweight, velvet matte color that blurs lip and stays comfy all day.
One wipe, all-day glow.
Sign up now and we’ll send you an exclusive code for 10% off your first order.
Sign up now and we'll send you an exclusive code for 10% off your first order. Launch promo on the site will be 15% off - your wailist code stacks.
why this product
Cloud Velvet started from one simple idea: beauty should be effortless. As a busy 20-something juggling study and work, who wanted one lipstick that made me feel bright without fuss. The result is a weightless mousse texture that glides on, and keeps color comfortable all day.
So you can move from class to coffee to night out without thinking twice.
We’re young and excited to bring this to girls who want color that works as hard as they do.